Rank Higher on Google & Bing: 10 Best Free Search Engine Optimization SEO Courses for Beginners 2024

10 Best Free Search Engine Optimization SEO Courses for Beginners 2024

Are you looking to boost your website’s visibility and drive more organic traffic? Did you know that 75% of users never scroll past the first page of search results? If you want to make sure your site gets noticed, mastering Search Engine Optimization (SEO) is crucial. With SEO experts in high demand, there’s no better time to learn these skills. And the best part? You can get started with free Search Engine Optimization SEO courses that offer certificates upon completion.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). This involves various techniques, including keyword research, content creation, and on-page and off-page optimization. The goal is to increase organic (non-paid) traffic to your website by improving its visibility in search engines like Google.

Why You Need SEO

  1. Increased Visibility: Higher rankings in search results lead to more visibility and clicks.
  2. Cost-Effective: Organic traffic is free, making SEO a cost-effective digital marketing strategy.
  3. Builds Credibility: Ranking high in search results builds trust and credibility with users.
  4. Long-Term Results: Unlike paid ads, the benefits of SEO can last long after the initial effort.
  5. Competitive Advantage: Effective SEO can give you a significant edge over competitors.

What to Expect from These Free SEO Courses

Here’s a glimpse of what the best free SEO courses with certificates offer:

  1. Introduction to SEO: Learn the basics of SEO, including how search engines work and the key factors that influence rankings.
  2. Keyword Research: Discover how to find and target the right keywords to attract your ideal audience.
  3. On-Page SEO: Learn how to optimize individual pages to rank higher, focusing on elements like title tags, meta descriptions, and content.
  4. Off-Page SEO: Understand techniques for building authority and trust through backlinks and social signals.
  5. Technical SEO: Explore the technical aspects of SEO, including site speed, mobile-friendliness, and structured data.
  6. Content Strategy: Learn how to create high-quality, SEO-friendly content that engages users and ranks well.
  7. Local SEO: Discover strategies for optimizing your website for local searches, crucial for businesses targeting local customers.
  8. SEO Tools: Get hands-on experience with popular SEO tools like Google Analytics, Google Search Console, and Semrush.
  9. Advanced SEO Techniques: Dive into advanced strategies for competitive analysis, link building, and site audits.
  10. SEO Certification: Prepare for and earn an SEO certification to validate your skills and knowledge.

Ready to Dive In?

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Here are 15+ Best Free Search Engine Optimization SEO Courses:


SEO Certification Course

This course, “SEO Certification Course – FREE Certification Course,” offered by HubSpot Academy, is your ticket to mastering SEO strategies for enhanced digital presence and website traffic. Dive deep into keyword research, backlink building, SERP analysis, and progress reporting to boost your site’s visibility on search engines. Perfect for small business owners, SEO professionals, and anyone eager to optimize content for higher search engine rankings. With 6 lessons, 26 videos, and interactive quizzes spanning 3.5 hours, this course ensures you understand how search engines work, implement effective SEO tactics, and utilize tools like HubSpot and Google Analytics for measurable success. Don’t miss out on this opportunity to elevate your SEO skills and grow your online influence!


Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.


Introduction to Google SEO

This course, the first in the SEO Specialization, introduces you to the fundamentals of Search Engine Optimization (SEO) and how major search engines like Google, Bing, and Yahoo rank websites. You’ll explore core SEO strategies to boost organic search results and learn about practices to avoid penalties from Google. With insights into how search engines work and the evolving SEO landscape, this course provides a fun and practical introduction to getting noticed on Google. By the end, you’ll be inspired to continue your SEO journey through the entire Specialization.


The Ultimate SEO Blueprint

This free online course will teach you to quickly improve your Google ranking using your most profitable keywords. In this free search engine optimization course, you will learn precisely how to optimize your website so you can work towards showing up on Google’s first page using your most profitable keywords and start selling more products and services. SEO is a great way to get free traffic. In this course, you will learn the fundamentals of SEO and how to use it to your advantage so that search engines like Google rank your website as highly as possible.


SEO Tutorial for Beginners

This free SEO beginners tutorial basics course is the best practical top-notch course on SkillUp. The free SEO beginners tutorial basics course takes you through everything you need to know about keyword research and ranking on Google. You can learn the free SEO tutorial basics course in the simplest way explained by the trainer who is the founder of a top YouTube Channel ‘H-Educate’.


SEO Course for Beginners

Ahrefs’ SEO Course for Beginners was created to help you navigate search engine optimization in an easy and systematic way.


Introduction to Search Engine Optimization (SEO)

In this SEO course online free, you will explore the fundamentals of SEO, starting with understanding what SEO is and how search engines operate. You’ll delve into various SEO techniques and strategies, learning through practical exercises and real-world examples. Gain hands-on experience implementing SEO strategies to improve website visibility and search engine rankings. By the course’s end, you’ll have the knowledge and skills to optimize websites effectively for search engines and drive organic traffic.


Technical SEO Training

This Course offers a comprehensive introduction to technical SEO, starting with essential jargon and progressing to in-depth topics like image optimization, internal linking strategies, and the intricacies of crawling technology. Developed by the skilled team at Blue Array, it blends foundational knowledge with advanced insights, ensuring accessibility for all learners. Each module is structured to demystify complex technical processes through clear explanations and interactive quizzes, making it ideal for anyone looking to enhance their digital marketing skills. In today’s competitive digital landscape, mastering SEO techniques is crucial for improving online visibility and attracting more visitors through search engines. Enroll now to empower your career with valuable SEO expertise.


Keyword Research Fundamentals

This comprehensive keyword research course is designed to show you the crucial role of keyword research in digital marketing and equip you with the expertise to excel in it. Gain mastery in advanced strategies such as grouping related keywords to elevate your website’s visibility and draw increased traffic from search engines.


ChatGPT for Content and SEO

This Course on ChatGPT for Content and SEO offers practical insights into leveraging AI for digital marketing success. Learn how to harness ChatGPT to craft compelling emails that engage readers, create standout social media posts, and optimize SEO by identifying and seamlessly integrating relevant keywords. Discover the power of ChatGPT in generating blog content that attracts new visitors and enhances your website’s visibility. Whether you’re a marketer or content creator, this course equips you with essential skills to elevate your online presence effectively and drive meaningful engagement.


Brand Marketing and SEO Tools using Wix

In this course, you’ll harness the power of Wix’s versatile platform to design a compelling company brand and enhance your website’s search engine visibility. Wix offers a user-friendly website builder with professional designs and easy editing features, making it accessible for anyone to create a polished online presence. Beyond website building, Wix provides robust marketing tools for creating logos, business cards, engaging emails, and impactful social media posts. Moreover, Wix’s SEO tools empower you to optimize your website’s content for better search engine rankings, ensuring your brand gets noticed online.


Mastering SEO with Jasper: Ranking and Optimization

This course guides learners through co-creating a high-quality, SEO-optimized nutrition blog article with the help of Jasper AI. By the end of the project, you will master the art of crafting engaging, informative, and mobile-friendly content that draws a wider audience and boosts website traffic. With a focus on practical application, this course equips you with the skills needed to achieve your online marketing goals effectively.


Advanced Content and Social Tactics to Optimize SEO

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.


Google SEO Capstone Project

This course offers a comprehensive introduction to SEO, providing a solid foundation in website optimization strategies. You’ll learn to develop tactical SEO approaches, conduct keyword research, perform competitive analysis, and enhance on-page elements. Whether you’re new to SEO or have completed related courses, this project enables you to practice optimizing a site from the ground up. You’ll identify opportunities, create a customized SEO plan, and refine your approach through peer feedback. This hands-on experience prepares you to effectively pitch your SEO strategy and manage client relationships, setting you up for success in the dynamic field of SEO.


Optimizing a Website for Google Search

This course teaches you the essentials of website optimization, starting with conducting a thorough audit and culminating in presenting your findings and recommendations. You’ll engage in hands-on activities, such as selecting and applying keywords, incorporating keyword research into content marketing strategies, and optimizing for local search. Additionally, the course covers setting goals and managing client expectations, building effective analytics and reports, and communicating SEO improvements. By the end, you’ll be equipped with practical skills to enhance website performance and effectively communicate your SEO strategies to clients and stakeholders.


Increase SEO Traffic with WordPress

By the end of this project, you will learn how to increase SEO on your free WordPress website. You will add tags, categories, and links to an existing WordPress website and manage content in order to increase SEO. You will learn where to read analytics within WordPress in order to drive content management related to SEO within your WordPress website.


Search Engine Optimization (SEO) with Squarespace

This course on Squarespace equips you with the skills to fully optimize your website for search engine optimization (SEO) without any coding knowledge. You’ll learn site-level optimization, local search optimization, on-page SEO, and blogging optimization, ensuring your site is properly indexed and ranked by search engines. By the end of the course, you’ll feel confident in using Squarespace’s tools to enhance your site’s searchability and improve its visibility online.


SEO Training Course by Moz

This course introduces you to the active practice of Search Engine Optimization (SEO), focusing on improving both internal and external aspects of a website to boost its traffic from search engines. You’ll learn about various SEO strategies and how they intertwine within the broader field of website optimization. Whether you’re a beginner or looking to deepen your SEO knowledge, this course covers essential techniques and insights to enhance your site’s visibility and performance on search engines. It’s perfect for anyone interested in mastering SEO.


SEO Link Building Basics

This course, “Link Building Made Easy,” is designed to help website owners navigate the complexities of increasing online visibility through effective link-building strategies. You’ll learn why links matter, debunk common myths, and avoid common mistakes. The course covers fundamentals like keyword research, anchor text diversity, and backlink analysis. You’ll also gain practical skills in finding target sites for link prospecting, analyzing competitor backlinks, and using advanced search techniques. Ideal for anyone interested in SEO and link building, this course offers insights from an agency experienced in working with businesses of all sizes.


Google SEO Fundamentals

This course provides a comprehensive overview of search engine algorithms and their impact on organic search results and websites. It equips learners with essential skills for developing a robust SEO strategy, covering crucial aspects such as keyword selection, advanced keyword research techniques, and insights into consumer psychology and search behavior. Participants will also learn to conduct on-page SEO analysis effectively, identifying optimization opportunities to enhance a website’s visibility and search engine ranking. By mastering these elements, learners can significantly improve their ability to drive organic traffic and optimize web content for maximum impact on search engine results pages (SERPs).


Introduction to Bing SEO

This SEO course delves into the mechanics of search engines, illuminating how they analyze and rank web pages based on various factors. Beginning with foundational SEO principles and terminology, it emphasizes the pivotal role of keywords in influencing site rankings. Practical guidance is provided on creating effective keyword lists to enhance website visibility—an essential skill for web designers and developers. The course further explores strategies for seamlessly integrating keywords into content to optimize search performance, contrasting beneficial SEO practices with potential pitfalls. Lastly, insights into Bing’s ad partners offer valuable monetization opportunities, making this course indispensable for anyone aiming to bolster their web presence and advance their career in web development.



Mastering SEO can open up numerous opportunities, whether you’re looking to grow your own website or pursue a career in digital marketing. By taking advantage of these free SEO courses with certificates, you’re not just gaining knowledge; you’re building a skill set that is highly valued in today’s digital landscape. Whether you’re a beginner or looking to refine your skills, these courses offer valuable insights and practical knowledge. So why wait? Start exploring the best free SEO courses online today and take the first step towards becoming an SEO expert.


Why is SEO important?

SEO is essential for boosting website traffic, generating leads, and increasing brand awareness. When your website ranks higher in search results, you’re more likely to attract potential customers who are actively looking for the products or services you offer.

How long does it take to see results from SEO?

SEO is a long-term strategy that requires patience and consistent effort. While you may see some initial improvements within a few months, it can take 6-12 months or longer to achieve significant and sustainable results.

How much does SEO cost?

SEO costs can vary greatly depending on the scope of the project, the level of competition in your industry, and the expertise of the SEO professionals you hire. You can choose to do SEO in-house or hire an agency to manage your SEO efforts.

What are some common SEO techniques?

Common SEO techniques include:

  • Keyword Research: Identifying relevant keywords that your target audience is searching for.
  • On-page Optimization: Optimizing your website’s content, headers, meta descriptions, and images for search engines.
  • Off-page Optimization: Building backlinks, promoting your website on social media, and engaging in online communities.
  • Technical SEO: Ensuring your website is technically sound, mobile-friendly, and fast-loading.

What are the best SEO tools?

There are numerous SEO tools available, but some popular options include:

  • Google Search Console: Provides insights into your website’s performance in search results.
  • Ahrefs: Offers comprehensive SEO data, including keyword research and backlink analysis.
  • SEMrush: Provides a suite of SEO tools, including keyword research, competitor analysis, and content auditing.
  • Moz: Offers a range of SEO tools and resources, including keyword research, rank tracking, and SEO audits.

How can I learn SEO?

In this blog post, we curated 15+ Best SEO courses and tutorials free to Rank Higher on Google & Bing. You can also learn SEO through various methods, including:

  • Free Online Courses: Many websites offer free SEO courses with certificates.
  • Paid Online Courses: Online learning platforms like Coursera and Udemy provide in-depth SEO training.
  • SEO Books: Several books delve into the intricacies of SEO and provide practical strategies.
  • SEO Blogs and Forums: Resources like Moz Blog and Search Engine Land offer valuable insights and discussions.

What should I expect from a free SEO course?

Free SEO courses typically provide a foundational understanding of SEO principles and techniques. They might cover topics like keyword research, on-page optimization, and basic Google Analytics. However, they may not offer the same depth and practical experience as paid courses.

What is the best SEO course for beginners?

The best SEO course for beginners depends on your learning style and budget. Some popular options include:

  • Google Digital Garage: Offers a free SEO course with a certificate.
  • Moz Academy: Provides comprehensive SEO training with a variety of courses.
  • SEMrush Academy: Offers online courses and certifications in SEO, PPC, and content marketing.

What are some common SEO mistakes to avoid?

Common SEO mistakes include:

  • Keyword Stuffing: Overusing keywords in your content, can harm your website’s ranking.
  • Creating Thin Content: Publishing low-quality content that lacks substance and value.
  • Ignoring Mobile Optimization: Failing to make your website mobile-friendly, as Google prioritizes mobile-first indexing.
  • Ignoring Technical SEO: Neglecting to address technical issues like slow loading times or broken links.

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