20 Best Free Social Media Marketing Courses with Certificate

20 Best Free Social Media Marketing Courses with Certificate

Are you ready to level up your social media marketing skills? With over 4.9 billion active users on social media platforms worldwide, it’s clear that understanding social media marketing is crucial for anyone looking to make an impact online. Did you know that 73% of marketers find social media marketing “somewhat effective” or “very effective” for their business? This statistic highlights the importance of mastering social media strategies.

Why Social Media Marketing?

In today’s digital world, social media platforms are essential for connecting with your audience, driving traffic, and increasing brand awareness. Whether you’re a business owner, marketing professional, or aspiring influencer, learning social media marketing can significantly boost your online presence. The best part? You can do it for free and earn a certificate to prove your skills!

Benefits of Free Social Media Marketing Courses

  1. Cost-Effective Learning: Access high-quality media training courses without spending a dime.
  2. Flexible Schedule: Learn at your own pace with online courses that fit your busy lifestyle.
  3. Stay Current: Keep up with the latest online marketing trends and strategies.
  4. Enhance Your Resume: A certificate from reputable marketing training courses can make your resume stand out.
  5. Hands-On Experience: Gain practical skills that you can apply immediately in your marketing agency or personal projects.

What to Expect from These Courses

Here’s a preview of what the best free social media marketing courses with certificates offer:

  1. Introduction to Social Media Marketing: Understand the basics of social media platforms, content creation, and audience engagement.
  2. Advanced Social Media Strategies: Dive deep into techniques like social media advertising, influencer marketing, and campaign analysis.
  3. Platform-Specific Training: Specialized courses for Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
  4. Content Creation and Management: Learn how to create compelling content and manage your social media calendar effectively.
  5. Analytics and Metrics: Track and measure the success of your social media efforts.
  6. SEO for Social Media: Optimize your content for search engines to improve visibility.
  7. Paid Advertising: Master social media ads, from setting up campaigns to targeting the right audience.
  8. Community Building: Foster a loyal community and keep your audience engaged.
  9. Crisis Management: Handle negative feedback and maintain a positive brand image.
  10. Legal and Ethical Considerations: Ensure your social media practices comply with legal guidelines and ethical standards.
The Power of Certification

Completing these courses not only equips you with valuable skills but also provides you with a certificate. This certification can boost your credibility and showcase your dedication to professional growth. It’s a great addition to your LinkedIn profile, resume, or marketing portfolio, helping you stand out in a competitive job market.

Start Your Social Media Marketing Journey Today!

With so many social media marketing courses and free downloads available, the possibilities are endless. You can find courses on platforms like Google, Simplilearn, and YouTube, covering everything from social media marketing strategies to media training courses. Whether you’re looking to download a free social media marketing course PDF or enroll in a comprehensive social media marketing course online, there’s a course out there for you.

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20+ Best Free Social Media Marketing Courses with Certificate


Social Media and Digital Marketing Fundamentals

This course offered by the Digital Marketing Institute focuses on the transformative impact of digital and social media on modern business practices. It provides a comprehensive understanding of how these technologies have reshaped consumer behavior and business strategies globally. Participants will delve into the fundamentals of digital marketing, followed by in-depth explorations of social media and content marketing disciplines. By the course’s end, learners will grasp essential principles such as leveraging the customer journey model, integrating traditional and digital marketing strategies, and crafting engaging content to drive audience engagement. Designed as the first module in the Social Media Marketing specialization, successful completion leads to a Digital Marketing Institute Certified Digital Marketing Associate certification, offering a pathway to career advancement and professional growth. Enroll Now


Basics of Social Media Marketing

Starting with an exploration of social media’s evolution and its significance in modern business, the course delves into key research findings that inform effective marketing practices. Emphasizing the role of understanding customer needs through sales psychology, the course outlines seven fundamental principles crucial for successful engagement. It also highlights the importance of creating compelling online content to establish personal brand authority. Additionally, the course covers essential aspects such as search engine optimization (SEO), Facebook and YouTube advertising strategies, Twitter and Pinterest marketing tips, and leveraging Quora for market research and branding strategies. By enrolling in this course, learners can gain insights and skills to effectively promote their brands and services, enhancing both sales and brand visibility through social media marketing. Enroll Now


Social Media Marketing – Bootstrapping With Fundamentals

The course on social media marketing (SMM) offered by Alison in collaboration with Digital Partner emphasizes the pivotal role of social media in modern business practices. Evolving from a platform for personal connections, social media now serves as a robust marketing tool for online businesses worldwide. Divided into two modules, the course covers foundational concepts such as key terms, pillars of SMM, and diverse advertising methods across platforms. The second module delves deeper into creating effective SMM strategies, leveraging automation, targeting the right audience, and employing social listening techniques. Each module concludes with a concise summary and an assessment to gauge comprehension, culminating in an Alison certificate upon successful completion. This course equips learners with essential skills to harness social media’s potential for business growth and audience engagement effectively. Enroll Now


Social Media Marketing Certification Course: Get Certified in Social Media Strategy

This free Social Media Marketing Certification Course by HubSpot Academy is designed to empower small business owners, influencers, and marketing managers with essential skills to create impactful social media strategies. Over 9 lessons spanning 5 hours and 18 minutes, you’ll learn to craft engaging content, expand your audience reach, and measure ROI effectively. Whether you’re looking to enhance brand awareness, attract new customers, or broaden your digital marketing expertise, this course covers building inbound social media strategies tailored to customer engagement and business growth. With 38 instructional videos and 29 quizzes, it provides comprehensive insights and practical knowledge to leverage social media for both business and career advancement. Enroll Now


Social Media Marketing Specialization

The Social Media Marketing Specialization, launched in 2014 and regularly updated, aims to equip learners with the latest tools and insights to excel in social media marketing. It focuses on two primary goals: developing social analytics skills to become an influencer and building comprehensive social media marketing strategies. Each of the six courses within the specialization covers essential topics such as understanding social media dynamics, the significance of listening to audience feedback, strategies for engagement and nurturing relationships, leveraging content and advertising effectively, and the business implications of social media marketing. Learners have the option to audit individual courses for free, with additional toolkits provided for deeper understanding and practical application. Enroll Now

Meta Social Media Marketing Professional Certificate

This Professional Certificate program is tailored for aspiring social media marketers looking to transform their passion into a career. Developed in collaboration with experts from Meta and Aptly, the six-course series covers essential digital marketing skills and platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more. Whether you’re new to digital marketing or refining your skills for business growth, this program equips you with the tools to build and engage a thriving social media community and execute effective advertising campaigns. Upon completion, you’ll earn a Professional Certificate and Meta Digital Marketing Associate Certification, recognized by employers worldwide. Hands-on projects throughout the program, including creating business pages, developing content calendars, and running ad campaigns, ensure practical application of learned skills, culminating in a portfolio to showcase your capabilities to potential employers and clients. Enroll Now


Social Media Marketing II Certification: Take Your Social Media Strategy to the Next Level

HubSpot Academy’s free Social Media Marketing II Certification Course is designed to elevate your social media strategy with advanced techniques aimed at small business owners, marketing managers, influencers, and social media marketers. Over 6 lessons spanning 3 hours and 21 minutes, you’ll delve into advanced social media marketing and advertising tactics, enhance your storytelling and short-form video creation skills, and explore the potential of social commerce to boost sales and customer engagement. Ideal for those looking to expand their social media presence and capabilities, this course offers 20 instructional videos and 6 quizzes to equip you with the expertise needed to effectively grow brand-specific communities and maximize your social media impact. Enroll Now


The Complete Social Media Marketing Course

This comprehensive Social Media Marketing training promises to equip learners with practical, step-by-step instructions from experts on utilizing platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest effectively. Unlike theoretical approaches, this course emphasizes hands-on learning through over-the-shoulder demonstrations, making complex processes more accessible. Key aspects include funnel-building strategies to convert leads into customers, often overlooked in other courses, and techniques like Split Testing to optimize marketing outcomes. Aimed at online entrepreneurs, traditional businesses, educators, coaches, and anyone seeking to enhance their online sales, this course ensures participants master the art of social media marketing for increased profitability and business growth. Enroll Now


Diploma in Social Media Strategy

This diploma course offers a comprehensive journey through the evolution of social media over the past two decades. It begins by teaching market analysis techniques to understand customer bases better and guides learners in auditing social networks to optimize resource allocation. Practical demonstrations illustrate social listening and grading tools effectively. Next, the course delves into goal setting aligned with social media content strategies, emphasizing the role of corporate culture in shaping marketing plans. It provides a step-by-step process for crafting client-centric content and utilizing feedback platforms. The course also covers marketing personas, customer service organization, and launching successful social media campaigns with detailed documentation and scheduling. By mastering these skills, participants can harness social media’s expansive reach and robust marketing potential for professional success. Enroll Now


The Strategy of Content Marketing

This course “The Strategy of Content Marketing” offered in partnership with Copyblogger and UC Davis Continuing and Professional Education, equips you with essential skills to excel in content marketing. You’ll master the art of crafting compelling copy, developing effective content strategies, and measuring their impact. Whether you’re new to content marketing or looking to refine your skills, this program guides you through building a professional brand and leveraging content to attract and retain customers successfully. Dive into practical techniques and frameworks that will empower you to implement strategies with confidence and achieve tangible results in your marketing endeavors. Enroll Now


Social Media and Social Content Strategy

This course offered by the Digital Marketing Institute focuses on the essential principles and practices of social media marketing in the contemporary digital landscape. With over 3.6 billion global users on social media and significant advertising investments, the course highlights the strategic importance of social platforms for businesses aiming to connect with audiences and drive profitability. Participants will delve into setting up and managing social media accounts effectively, cultivating engaged communities, and mastering both organic and paid content strategies. By the course’s conclusion, learners will be equipped to navigate the challenges of social media marketing, demonstrate measurable business impact, and earn a Certified Digital Marketing Associate credential, enhancing their career prospects significantly. Enroll Now


Advanced Social Media Strategies

This free lesson on Advanced Social Media Strategies from HubSpot Academy is tailored for marketing managers, business owners, and advanced students seeking to elevate their social media expertise. With a focus on driving engagement, increasing revenue, and aligning social media efforts with business goals, this lesson covers key topics such as evaluating spend to maximize ROI, developing effective social media budgets, and integrating social media tactics into comprehensive omnichannel engagement strategies. You’ll also learn about the benefits and considerations of outsourcing and automation in enhancing social media effectiveness. With 4 videos totaling 36 minutes of content, this lesson provides actionable insights to help you stay ahead in the dynamic realm of social media marketing. Enroll Now


Strategic Social Media Marketing

Learn how to drive social media engagement by linking strategy and tactics and measuring results. Enroll Now


Social Media Management

This course is a comprehensive guide to mastering social media marketing and content creation. With five modules covering essential skills like developing a strong brand presence, creating effective posts, and managing content calendars, it’s designed to equip learners with practical tools for building and maintaining a successful online presence. By the end, you’ll confidently manage social media platforms, from setting up business pages to analyzing performance metrics. Ideal for beginners eager to navigate social media, this course emphasizes real-world application, making it accessible even without prior marketing experience. Whether you’re aiming to enhance a business’s online footprint or refine personal branding strategies, this course provides essential skills for effective social media management and engagement. Enroll Now


Fundamentals of Digital Marketing, Social Media, and E-Commerce

Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education. Enroll Now


UMD, USMx: Marketing Innovative Products and Services

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market. Enroll Now


Fundamentals of Digital Marketing

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy. Enroll Now


Personal Branding: Crafting Your Social Media Presence

Kate Arends, creator of Wit & Delight, offers a strategic class on personal branding in “Crafting Your Social Media Presence.” With over a decade of experience and 3 million readers, Kate shares insights on building an authentic personal brand that aligns with your goals and identity. This 65-minute course dives into the evolution of Wit & Delight, emphasizing the importance of authenticity and strategic sharing. Practical lessons include data-driven strategies and examples, focusing on leveraging social media effectively. Exclusive downloadable worksheets accompany the class, helping you identify unique strengths, plan strategic content, and set actionable goals. Ideal for professionals at any career stage, bloggers, or those aspiring to enhance their online presence, this class equips you with essential tools to elevate your personal brand successfully. Free Trail Available


Finding Success Online: Grow Your Social Following into a Creative Business

In “Take Your Online Creative Career to the Next Level,” Kate Arends, the founder of Wit & Delight, offers an intimate look at her journey from blogger to creative director. This inspiring class reveals how Kate leveraged her social media presence to transform her passion into a thriving lifestyle brand. Perfect for freelancers, side hustlers, and social media enthusiasts, the course explores key strategies such as honing expertise, defining content pillars, and identifying lucrative opportunities like partnerships and product lines. Kate shares insights and examples from Wit & Delight, illustrating her transition and the impact of building a brand. Whether you’re a writer aspiring to freelance or a designer dreaming of launching a lifestyle brand, Kate provides a roadmap to cultivate your creative career and achieve your goals. Free Trail Available


Content Syndication: Maximizing Your Online Engagement

This digital marketing course explores the strategic practice of content syndication to enhance your online presence and drive traffic to your website, ultimately boosting revenue. Starting with defining content syndication and its benefits, the course guides you through selecting appropriate channels for your content and mastering techniques like guest blogging. It emphasizes leveraging social media platforms such as Reddit, LinkedIn, and Facebook for effective content marketing and advertising placement. Practical tools like Hootsuite for social media automation are also covered. The course further delves into Twitter and Instagram marketing strategies, teaching you how to craft engaging tweets and optimize impressions. Video syndication across platforms like YouTube and Vimeo is explored, alongside effective press release writing and distribution techniques. By understanding these strategies, you’ll harness content syndication to amplify your digital footprint, build brand loyalty, and enhance audience engagement. Enroll Now


Public Speaking for Social Media Influencers

This course on digital public speaking prepares you to connect deeply with audiences across social media platforms, ensuring your message resonates and builds trust. You’ll learn to analyze your audience, craft compelling messages, and conquer public speaking anxiety while mastering speech structure, authenticity, and humor. Dive into platform-specific strategies, from engaging live streams to fostering vibrant communities, and create interactive content that captivates and inspires. Whether you’re starting out or refining your skills, this course equips you with essential tools to excel in digital public speaking, leaving a lasting impact for future generations to connect and communicate effectively in the digital age. Enroll Now


Introduction to Social Media Marketing with Visme

This guided project focuses on leveraging Visme’s free version to enhance social media marketing skills, specifically through creating impactful Instagram posts and stories. Emphasizing the challenge of capturing consumer attention amidst information overload, learners will explore creative ways to promote products and services effectively, even on limited budgets. Visme’s comprehensive online design tools enable users to craft visually compelling content suitable for various marketing needs, ensuring organized and appealing outcomes. Ideal for North American learners seeking to refine their social media marketing strategies, this project equips participants with practical skills to elevate their business and product promotion efforts on Instagram. Enroll Now


Create Animated Social Media Posts using Canva

By the end of this project, you will learn how to create an animated social media post using the free version of Canva. Animated social media posts are great tools for drawing the attention of your followers and customers to the information you are aiming to share. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an animated social media post. Enroll Now


Customer Growth Strategies for Online Businesses

This course on digital marketing is a goldmine for anyone in online business or marketing seeking to master customer growth strategies through social media. It covers essential tactics from customer acquisition to engagement and retention strategies, highlighting effective social media marketing (SSM) techniques and content creation strategies. The course’s emphasis on ethical practices, such as running online giveaways, ensures both brand integrity and audience engagement. Moreover, it equips learners with practical skills in goal-setting, audience research, and ROI measurement for social media advertising. If you’re looking to enhance your eCommerce game and wield digital marketing effectively, this course promises to equip you with indispensable tools for success. Enroll Now



Mastering social media marketing doesn’t have to be expensive or complicated. With the plethora of free courses available, you can gain valuable skills, earn a certification, and set yourself apart in the digital marketing world. Start exploring the best free social media marketing courses today and take your first step toward social media mastery!



What is a free social media marketing course?

    • A free social media marketing course is an educational program designed to teach strategies and techniques for using various social media platforms to promote businesses, brands, or individuals, without any cost to participants.

Where can I find a free social media marketing course?

    • Free social media marketing courses are available on platforms like Coursera, Udemy, HubSpot Academy, Google Digital Garage, and through social media platforms themselves (like Facebook Blueprint and Twitter Flight School).

Are free social media marketing courses worth it?

    • Yes, free social media marketing courses can be valuable as they provide fundamental knowledge and skills in using social media effectively for marketing purposes, which can help businesses and individuals expand their reach and engagement.

What will I learn in a free social media marketing course?

    • Typically, these courses cover topics such as creating content strategies, understanding analytics, utilizing advertising tools, engaging with audiences, and optimizing social media profiles.

Do I need any prerequisites to take a free social media marketing course?

    • Most free courses are designed for beginners and do not require specific prerequisites. However, familiarity with social media platforms and basic digital marketing concepts may be beneficial.

How long does a free social media marketing course take to complete?

    • Course lengths vary, but they can typically range from a few hours to several weeks, depending on the platform and the depth of the course content.

Can I get a certificate after completing a free social media marketing course?

    • Some platforms offer certificates upon completion of their courses, which can be useful for demonstrating your skills and knowledge to potential employers or clients.

Are there any live sessions or webinars included in free social media marketing courses?

    • Yes, some platforms offer live sessions or webinars as part of their free courses, providing opportunities for interactive learning and Q&A sessions with instructors and peers.

How can I apply what I learn in a free social media marketing course to my business or personal brand?

    • You can apply course learnings by implementing strategies such as creating compelling content, engaging with your audience, using analytics to measure performance, and optimizing social media advertising campaigns.

Are there reviews or testimonials available for free social media marketing courses?

    • Yes, you can often find reviews and testimonials on course platforms or through online searches, which can help you assess the quality and relevance of the course content before enrolling.

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