10 Best Free Google Ads (Adwords) Courses for Beginners 2024

10 Best Free Google Ads (Adwords) Courses for Beginners 2024

Google Ads are a powerful tool for any business looking to reach their target audience. But, navigating the complexities of ad campaigns can feel like trying to decipher a foreign language. Did you know that over 75% of businesses use Google Ads to drive leads and sales? That’s a huge amount of potential, and you can be a part of it!

But don’t worry, you don’t need to be a coding wizard to succeed. There are tons of free resources available to help you learn the ropes and earn a coveted Google Ads certification. That’s right, you can learn valuable skills, boost your career, and get a certificate to prove it – all without spending a dime!

Why Free Google Ads Courses Are a Game-Changer

In today’s competitive digital landscape, having a strong grasp of Google Ads can set you apart from the crowd. Whether you’re a beginner or a seasoned marketer, these free courses are designed to provide you with the knowledge and skills to create, manage, and optimize your Google Ads campaigns efficiently. Plus, earning a certification not only enhances your resume but also showcases your expertise to potential employers or clients.

What You Can Expect to Learn

Here’s a glimpse of what these free Google Ads courses with certification typically offer:

  • Fundamentals of Google Ads: Get a solid foundation in how Google Ads work, including keyword research, ad creation, and bidding strategies.
  • Campaign Setup and Management: Learn to set up different types of ad campaigns, such as search, display, video, and shopping campaigns. Understand how to manage and optimize these campaigns for better performance.
  • Advanced Techniques: Dive deeper into optimizing ad performance with advanced targeting options, using audience insights, and leveraging Google Analytics for better data analysis.
  • Ad Copy and Design: Master the art of writing compelling ad copy and designing effective display ads that capture attention and drive clicks.
  • Budget Management: Understand how to set and manage budgets, adjust bids, and maximize ROI on your ad spend.
  • Performance Tracking and Reporting: Learn how to use Google Ads tools to track performance metrics, generate reports, and make data-driven decisions.
  • Hands-On Practice: Many courses include practical exercises and real-world scenarios to help you apply what you’ve learned.
  • Certification Exam Preparation: These courses often prepare you for the Google Ads certification exam, ensuring you’re ready to pass with flying colors.

These courses cover everything from the basics of PPC training and ad campaign setup to advanced strategies like AdWords campaigns and AdWords tutorials. You’ll find ads certification courses, Google Ads courses for beginners, and even those designed to keep you up-to-date on the latest trends.

Ready to dive in?

Don’t let the thought of learning Google Ads intimidate you. These free online courses make learning accessible and engaging. You can learn at your own pace, on your own time, and gain the knowledge and skills you need to succeed.


10+ Best Free Google Ads (Adwords) Courses for Beginners –

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Google Ads for Beginners

This course offers a comprehensive 2-hour tutorial on mastering Google Search Ads to effectively reach new customers and grow your business. You’ll dive into Google Ads, learning how to drive qualified traffic by creating and managing successful campaigns. Key takeaways include setting up your Google Ads account, structuring your first campaign, tracking conversions, and targeting the right audience with precise bids and budgets. Additionally, you’ll gain skills in keyword research, ad creation, and navigating the Google Ads Dashboard. By the end, you’ll be equipped to optimize ad campaigns for maximum profitability and conversions, making this tutorial essential for any aspiring digital marketer.


Create a Google Ads Search Campaign

In this 2-hour long project-based course, you will learn how to create a Google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keywords with relevant targeting options, and design compelling ads.


Diploma in Google Ads

Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course. This diploma course teaches you how to employ Google Ads to grow your business by attracting consistent and profitable web traffic around the clock. Most contemporary customers use Google to search for products and services online, and many businesses lose out because their competitors’ Google Ads campaigns are better optimized. Earn this diploma to learn how to make better use of Google’s algorithms to make sure that your ads make an impact.


Designing effective Google Ads campaigns

This free course is designed to help you drive qualified traffic to your business using Google Ads. You’ll learn how to create and customize a successful Google Ads campaign that boosts website traffic, generates more phone calls, and increases in-store visits. The course covers building and customizing campaigns, targeting buyer personas using HubSpot and Google audience creation tools, and practical steps to ensure your ads drive clicks and convert leads. With 4 lessons, 16 videos, and 2 quizzes spread over 2:06 hours, this course offers a comprehensive guide to mastering Google Ads for your business needs.


Understanding Google Ads

Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course. This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.


Master the Fundamentals for Google Ads

Learn to quickly set up a profitable and professional Google Ads campaign with this free online course. This free online course will help you to quickly and correctly set up a Google Ads account with the least cost in maintenance fees. The method achieves this by going over each critical element in a step-by-step procedure and highlighting which configuration settings are irrelevant or may cost you more than their financial return. You will also learn to identify, sort, and rephrase keywords that will attract the most clients to your business.


Advanced Google Ads

This course is designed to elevate your Google Ads expertise beyond the basics, helping you maximize your PPC performance. Led by Michael Taylor, you’ll learn advanced strategies for bid and budget optimization, ensuring your decisions are always impactful. Discover how top advertisers manage large accounts with Google Ads Editor and use ChatGPT to automate repetitive tasks. Additionally, you’ll explore running Google Ads scripts to automate various account functions, track campaign performance efficiently, and leverage additional Google channels like Google Shopping. This advanced course is perfect for those looking to fully harness the power of Google Ads for superior marketing results.


Learn from an Insider – Google Ads Course from a former Google Employee

This Course: “Google Ads for Beginners: Learn How to Get Your Business Found Online from a Former Google Employee” offers a comprehensive guide to creating and managing successful Google Ads campaigns. Taught by an experienced former Google employee, this course covers setting up your Google Ads account, choosing effective keywords, writing compelling ad copy, setting budgets, and tracking results. Additionally, you’ll learn about Google Performance Max campaigns and how to get a free $500 Google Ads coupon. Perfect for small business owners and marketers, this course ensures you can effectively use Google Ads to achieve your business goals, complete with a certificate of completion and instructor support.


Create the perfect structure on Google Ads

This Course: “Create the Perfect Structure for Google Ads in 60 Minutes” is designed to help you build a strong foundation for successful Google Ads campaigns. Led by a digital marketing consultant with over five years of experience, this class focuses on organizing campaigns, ad groups, and keywords effectively to avoid costly mistakes. By the end of the course, you’ll be able to create a coherent structure tailored to your business, ensuring better results on Google Ads. Ideal for small business owners, marketing professionals, and students, this class provides strategic insights to enhance your Google Ads skills and boost your business growth.


Google Ads for Small Business: Secrets of an Agency Pro

This Course: “Create and Manage Profitable Google Ads Campaigns” is perfect for small and medium businesses aiming to boost their bottom line using Google Ads. Led by John Horn, a director at a top-rated Google Partner ad agency, you’ll learn step-by-step how to build and manage effective Google Ads campaigns. Key topics include keyword selection, writing converting ads, optimizing ad placement, and tracking performance to maximize ROI. With practical insights and advanced tips from an agency pro, this course empowers you to turn Google Ads into a profit-generating machine, driving new customers and growing your business.


Google Ads For E-commerce: SEM, Paid Ads, Google Shopping

This Course “Google Ads for Ecommerce: Boost Your Shopify Store” is designed for those eager to master Google Ads to drive profitable traffic to their e-commerce stores. This crash course, part of a larger masterclass on Shopify and e-commerce fundamentals, provides essential knowledge on creating effective Search Ads, Shopping/Performance Max campaigns, and conducting keyword research. Ideal for solo entrepreneurs, dropshippers, and product owners, this course highlights the importance of margins and offers practical insights to turn ideas into successful careers. By the end, you’ll have a clear understanding of e-commerce and the next steps to take.


Beginner Guide to PPC Advertising 3x Your Google Ads PPC ROI

This Course “Mastering Google Ads Pay Per Click for Beginners unlocks the power of PPC advertising, guiding beginners through Google Ads to effectively reach their target audience. Discover how PPC can drive immediate, measurable results for your business by placing ads directly in front of potential customers when they’re actively searching. Whether you’re starting an online business or aiming to boost your digital marketing skills, this course provides essential tools and strategies to navigate Google Ads confidently. Learn to optimize your campaigns for cost-effective conversions and harness the full potential of PPC to grow your business online.


Introduction to Search Advertising

A free online course that teaches you the fundamentals of search advertising and designing effective ad campaigns. Discover the fundamentals of search advertising, also known as paid search or search engine advertising, in this online course. You will get introduced to the basics of search engine optimization to advanced Google Ads strategies. As you explore the intricacies of keywords, ad groups along landing page optimization, you will learn about both Google Ads and Microsoft Advertising. This course will help you acquire digital marketing skills.


So, what are you waiting for? Start exploring these free resources today and take your first step towards becoming a Google Ads master!


1. What is a Google Ads Course and Why Should I Take One?

  •  The Google Ads course is a structured learning program that teaches you how to use Google Ads effectively for your business. Taking a course helps you:
    • Master Google Ads: Understand the platform, its functionalities, and best practices.
    • Improve Your Campaign Performance: Learn strategies to optimize campaigns, target the right audience, and achieve better ROI.
    • Gain Valuable Skills: Become proficient in keyword research, ad copywriting, bidding strategies, and campaign analysis.
    • Enhance Your Career Prospects: Google Ads skills are highly sought after in the digital marketing industry.

2. Is There a Free Google Ads Course?

  • Yes, In this blog post, we’ve curated a list of 10+ free Google Ads courses from highly rated platforms to help you learn essential digital marketing skills.

3. What are the Best Google Ads Courses for Beginners?

  • Look for courses that cover the fundamentals, like:
    • Google Ads Fundamentals: Learn the basic concepts of Google Ads, its structure, and how to set up your first campaign.
    • Keyword Research and Targeting: Master the art of identifying relevant keywords and targeting the right audience for your ads.
    • Ad Copywriting and Campaign Optimization: Learn to write compelling ad copy that drives clicks and conversions, and understand how to optimize campaigns for better performance.

4. How Long Does it Take to Complete a Google Ads Course?

  • The duration varies depending on the course format and your learning pace.
    • Free Online Courses: These can range from a few hours to a few weeks, depending on the depth of the curriculum.
    • Paid Courses: Paid courses can be more intensive, lasting for several weeks or months, with live instruction and assignments.

5. Do I Need Any Prior Experience to Take a Google Ads Course?

  • No prior experience is required for most introductory Google Ads courses. They are designed for beginners with no prior knowledge of the platform.

6. Can I Get Certified in Google Ads?

  • Yes, you can earn a Google Ads certification by passing the Google Ads exam. Google offers various certifications, including:
    • Google Ads Fundamentals: Validates your understanding of the core concepts of Google Ads.
    • Google Ads Search: Focuses on search advertising and campaign management.
    • Google Ads Display: Covers display advertising and targeting techniques.

7. How Much Does a Google Ads Certification Cost?

  • The Google Ads certification exam costs a fee, which varies depending on your location. However, there are often free resources and tutorials available to help you prepare for the exam.

8. What are the Benefits of Having a Google Ads Certification?

  • A Google Ads certification demonstrates your expertise and credibility in the field of digital marketing. This can help you:
    • Stand Out from the Competition: Demonstrate your knowledge and skill set to potential employers and clients.
    • Increase Your Earning Potential: Certified Google Ads professionals are in high demand and often command higher salaries.
    • Build Credibility: Gain trust and confidence from potential clients and customers.

9. What are the Best Google Ads Courses Online?

  • There are many reputable online courses available, but some of the most popular include:
    • Google Skillshop: Google’s official platform for free Google Ads courses.
    • Coursera: Offers both free and paid courses from top universities and industry experts.
    • Udemy: Wide selection of Google Ads courses for beginners and advanced users.
    • Skillshare: Provides courses with a creative focus on using Google Ads effectively.

10. How Can I Use My Google Ads Knowledge to Improve My Business?

  • By applying your Google Ads skills, you can:
    • Reach a Targeted Audience: Use keyword research and targeting to connect with your ideal customers.
    • Drive Traffic to Your Website: Create compelling ad campaigns that attract visitors to your site.
    • Generate Leads and Sales: Convert visitors into customers by optimizing your campaigns for conversions.
    • Boost Brand Awareness: Increase visibility and brand recognition through effective ad campaigns.

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