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AlaskaX: The Craft of Storytelling

Best Free Online Courses

At a glance

  • Institution: AlaskaX
  • Subject: Communication
  • Level: Introductory
  • Prerequisites: None.
  • Language: English
  • Video Transcript: English
  • Associated skills: Public Speaking, Social Media, Quick Learning, Documentary Films, Storytelling, Communications, Podcasting, Creative Writing


This self-paced online storytelling course reveals the secrets behind the powerful tool that is storytelling. This four-week learning experience will equip you to tell stories your audiences will love. The power of storytelling is critical for captivating, educating, and influencing your audience whether in public speaking, social media, creative writing, or everyday real-life situations.

Telling great stories is not intuitive for most of us, however, which is why so many people struggle with good storytelling. You can quickly unlock the art of storytelling and learn how to tell your own stories, including your personal story, using time-tested techniques that will keep your audience on the edge of their seats.

“The Craft of Storytelling” dives into storytelling tips such as:

  • Setting the scene
  • Building a dramatic arc
  • Empathizing with your audience
  • Eliminating rabbit trails
  • Locking the conflict
  • The “Ice Road Trucker” effect
  • Employing key delivery techniques

Taught in a fun and conversational way, “The Craft of Storytelling” draws from the instructor’s experience telling stories in podcasts, radio, print, documentaries, at parties, and live on stage in front of hundreds of people. Join this free course and learn engaging storytelling techniques and develop communication skills. Become a better storyteller and share your story with the world.


Module One: Introduction to Storytelling

  • What Audiences Want in a Story
  • What Events Make for a Good Story?
  • Finding Stories

Module Two: Building Your Story

  • The Dramatic Arc
  • Structural Models
  • Establishing Key Elements
  • Ending Your Story

Module Three: Delivery

  • Change everything you’re doing
  • Emphasizing key moments
  • Learning from other Storytellers
  • Dealing with Stage Fright

Module Four: Addressing Common Issues

  • What Makes for a Bad Story
  • Fundamental Principles of Stories
  • Becoming a Great Storyteller


Learners in this course will develop their storytelling skills and learn how to tell a compelling story in a powerful way through multiple techniques.

  • Finding good stories
  • Targeting what audiences want in a story
  • Building the dramatic arc
  • Using The “Ice Road Trucker” effect
  • Designing story structures
  • Locking the conflict
  • Establishing key elements
  • Eliminating rabbit trails
  • Strategizing delivery
  • Ending your story


What forms of storytelling does this class cover?

The storytelling techniques covered in this course apply to storytelling on stage, at parties, among friends, and in print/video/radio/podcasts.

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