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Sports Marketing Fundamentals

June 29, 2024

This Free Online Course Includes:

1.5-3 Hours of Learning
CPD Accreditation
Final Assessment

Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course.

Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry, and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship, and the principles of digital marketing.

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In This Free Course, You Will Learn How To

Describe the sports industry and its marketing principles
Identify the common needs and expectations of sports consumers
Indicate the effective marketing strategies used for different sports products and services
Discuss how to manage and protect sports brands and create market value through sports
Outline the legal basis for cooperation with partners in the sports industry
Define the role of communication and advertising rights
Explain how to work with advertising agencies while using sports for marketing
Discuss the international marketing of media rights
Explain how to measure and optimize fan engagement and loyalty through the use of data analytics

Course description

‘Sports marketing’ involves the use of athletes or teams to promote sporting events or sports-related equipment, products, or services. Do you know why sports brands like Adidas, Puma, and Nike sponsor teams? This marketing and branding course outlines the many purposes of sports marketing and identifies the different types of consumers found in the sports industry. We explain how market value is created through sports through legal cooperation with partners, rights trading, and strategic marketing. The course explores important sporting events and sporting goods before diving into the product, distribution, pricing, promotion strategies, and exchange process.

We then cover communication, advertising rights, and working with agencies. We discuss sports sponsorship, sales policies, and the international marketing of media rights. The course goes over the requirements and specialties of sports marketing and analyses it as a management process. We describe the roles of sponsorship and event marketing and show you how to negotiate sponsorship agreements. We explain how to build and engage with your digital audience through social media and online content. The course also provides the skills you need to analyze data to inform your digital marketing strategies.

Finally, the course explores the sports media landscape and discusses the principles that guide broadcasting. We demonstrate how to negotiate and manage media rights and broadcast partnerships in order to maximize their value through effective distribution and monetization strategies. We explain how to increase and maintain fan engagement through loyalty programs, content, and experiences. The course also shows you how to measure and optimize fan engagement and loyalty through data and analytics. The world of sports offers marketers and brand managers great opportunities to reach a wide audience through branding and fan loyalty. Sign up for this sports marketing course to learn how to seize that opportunity.