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Brand Management

Brand Management

Key brand management terminology and principles are demystified in this course.

At a glance

  • Institution: IIMBx
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites: None
  • Language: English
  • Video Transcript: English
  • Associated programs: Professional Certificate in Brand and Marketing Research Strategy
  • Associated skills: Brand Positioning, Brand Identity, Brand Communication, Brand Management
  • Basics of brand management
  • Key brand-related terminology
  • Important frameworks and principles of branding

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

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