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Brand Management

Key brand management terminology and principles are demystified in this course.

At a glance

Institution: IIMBx
Subject: Business & Management
Level: Introductory
Prerequisites: None
Language: English
Video Transcript: English
Associated programs: Professional Certificate in Brand and Marketing Research Strategy
Associated skills: Brand Positioning, Brand Identity, Brand Communication, Brand Management

What you’ll learn

Basics of brand management
Key brand-related terminology
Important frameworks and principles of branding

About this course

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.